Petzl
The French make the world's finest climbing hardware. Pick up a piece of Petzl equipment with your eyes closed and you just know. With a shared
passion for gear, we took on the opportunity to help Petzl launch their new rope line.
Work included a brochure and new packaging to convey the premium craftsmanship and technical knowledge of their product. And it certainly
didn't hurt that we also got to photograph some of the worlds' best hands for a series of ads featuring their climbing team.
