Kirkwood Mountain Resort
There's only one Tahoe resort to consistently rank among North America's top 10 for snow, terrain, challenge, and variety. And everyone at or near
Kirkwood is passionate about “the Wood.” Rare Earth isn't just a tag we came
up with to answer Kirkwood's repositioning challenge. Rare Earth is Kirkwood. We've experienced that first hand on their slopes. Work included new identity & voice, television, radio, print ads, trail maps, rack brochures, season pass designs, numerous resort logos, email campaigns,
posters and postcards.
